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Keyword Research and Analysis
Keywords are the most important aspect of SEO, both on and offsite. It is crucial to research and analyze the most effective keywords before launching any SEO efforts. There is simply not a return on investment for ranking well for keywords that no one is searching for. There are many factors when researching keywords that are taken into account. The amount of local searches, global searches, competition level, previous trends and variations are all analyzed to produce the most effective keywords to use. A few letters can really make a difference in terms of SEO success. For instance, the keyword phrase “t shirt company” yields 22,200 global searches a month. However, the keyword phrase “t shirt companies” yields 33,100 global searches a month, and you may be surprised to learn that “t shirts companies” yields 40,500 searches a month while the “best t shirt company” only receives 46 searches a month.
Complete Competitor Intel Analysis
Researching and analyzing keywords while developing SEO strategies typically involves a degree of competitive research, however complete competitive analysis leaves no virtual stone unturned. It is a very thorough analysis of a specific competitor to discover their on and offsite SEO weaknesses, strong points, and strategies. This report is highly beneficial for developing strategies that are aimed at surpassing a specific competitor.
SEO Onsite Development Strategy
A SEO onsite development strategy is very similar to a SEO onsite audit, but is implemented in the development or pre-development phase of a new website or a complete redesign. While in the early phases of development actual programming code does not exist. Therefore, when we submit our strategy, we also submit a separate coding document for your web developer that outlines and details specific coding that can easily be integrated during the coding phase.
SEO Offsite Strategy
A SEO offsite strategy is implemented online, but not on your website. Strategies are customized on a case by case basis and may include any of the following: link building, brand reputation repair, social media implementation or repair, and offsite PR. Offsite strategies are most often used to create immediate brand awareness, build authority, provide leverage in a highly competitive market, and improve search engine placement.
Complete Competitor Intel Analysis
Researching and analyzing keywords while developing SEO strategies typically involves a degree of competitive research, however complete competitive analysis leaves no virtual stone unturned. It is a very thorough analysis of a specific competitor to discover their on and offsite SEO weaknesses, strong points, and strategies. This report is highly beneficial for developing strategies that are aimed at surpassing a specific competitor.
Web Stats and Analytics
Knowing how much traffic your website is getting is only a small fraction of what analytics are designed to do. Google Analytics provides everything you need to know about your market and your website’s visitors, track conversions, pinpoint where customers are abandoning the shopping cart process, determine what content is working and alternatively what content is not working, and much more. We provide analytic translation and evaluation that breaks down the tech speak and transforms them into plain English.
PPC Management
We provide comprehensive PPC management to measure campaign data both effectively and efficiently. We will manage the day to day account and campaign management as well as provide reporting to track the results your PPC campaigns to maximize your ROI. Our PPC Management service includes campaign setup, ad creation and deployment, keyword research, adjustments to campaigns for user behavior changes, goal tracking, daily campaign optimization, monitoring, analysis and reporting. The measures we use for success tracking are: return on investment, conversion rate, click through rate, cost per acquisition, traffic volume and bounce rates.